Ed (Brendan Fehr) and his brother Cooper (Chris Klein) are as different as night and day. Ed, who is very uptight and working in the advertising field, just lost his girlfriend, who he is desperately trying to get back, while Chris is the real ladies' man. His only thoughts and ambitions are beautiful girls. One day Ed finds out that he might possibly lose his job over the weekend, if he doesn't come up with an advertising campaign that will save his company a big account. While Ed is stressing out, Chris is only adding to it by trying to get Ed hooked up with a girl.