There ought to be a movement to bring this one back from the dead. This is a film for which the term "revival" seems to have been invented. No matter a certain staginess -- its humor and topicality, not to mention its place in history as the first collaboration between George S Kaufman and Moss Hart, make it a "must see." It's not only connected to other early Thirties films like What Price Hollywood, but also to the much adulated Singin' In the Rain. If the latter is a Fifties musical displaying the well-scrubbed brightness of that era's sensibilities, then Once In A Lifetime is its counterpoint, betraying a Depression-era, acerbic grasp of the absurdity of the movie business and of "human business" in general. It ought to be on a double bill with Harlow's Bombshell -- another clever and entertaining early 1930s view of Hollywood and the "geniuses" who ran it.