Christine Brown (Alison Lohman) is a promising loan officer, hoping to receive a promotion to assistant manager. When she is told that she needs to be tough to qualify for the position she makes a rash decision to offend an elderly gypsy woman named Sylvia Ganush (Lorna Raver). Mrs. Ganush later attacks her and takes her button, which she utilizes to place Christine under a curse to be dragged down to hell by a demon named Lamia in three days. Over the course of the next three days Christine tries, with the help of her boyfriend Clay Dalton (Justin Long), to get herself free of the curse. They seek the help of Rham Jas (Dileep Rao) a fortune teller, and Shaun San Dena (Adriana Barraza) who performs a seance in an effort to destroy the demon. Christine hopes that it will be enough to defeat the curse.