Can an aspiring model find happiness on a billboard?! That's what Gladys Glover (Judy Holliday) finds out in this delightful romantic comedy. Unable to find steady work as a model, Gladys devises an ingenious gimmick: she uses all of her savings to rent a large billboard overlooking New York City's Columbus Circle featuring her name. As it turns out, that billboard is in high demand - Evan Adams III's (Peter Lawford) company wants it for himself. With interest in more than just her career, Adams strikes a deal with Gladys whereby she acquires additional billboard locations. Under the guidance of a slick promoter (Michael O'Shea), Gladys becomes a national celebrity. Then she realizes she must decide between her boyfriend (Jack Lemmon) and his exciting new life.